Joni Hetfield/LinkedIn

Nov 13, 2026, 16:26

Joni Hetfield: How Kindbody Came Apart

Joni Hetfield, Account Executive of President’s Club 2025 at Tennr, shared on LinkedIn:

“The fertility industry woke up this morning to news that Kindbody is selling all its clinics and will operate solely as a FBM.

Three years ago, Kindbody was valued at $1.8 billion. What the heck happened?

The short version:

2022: Kindbody more than doubles its clinical footprint through acquisitions.
2023: $1.8B valuation… followed by a cut revenue forecast.
2025: Bloomberg and others report Kindbody is pressuring physicians to hit retrieval quotas and sell add-ons.
Oct. 2026: Kindbody abruptly closes several clinics.

Now, all remaining clinics are for sale.

Our takeaway: We know that qualified talent is in short supply and patient trust is paramount.

Kindbody allegedly put in place policies that compromised its ability to attract both physicians and patients.

They treated doctors like members of a sales team and that seems to have backfired.

Now there are countless questions for patients.

What happens to care already underway, existing authorizations, and stored reproductive tissue?
Who is responsible for coordinating a timely handoff?

And there’s one big question for providers: what should fertility clinics learn from this?

We wrote up the full timeline of Kindbody’s troubles, the questions that remain, and what lessons fertility teams should take away from today’s news.

Joni Hetfield

Stay informed with the latest updates in fertility and reproductive medicine on Fertility News.

Fertility Fertility News Joni Hetfield Kindbody OBGYN reproductive health Reproductive Medicine Women’s Health

'

'

'

'

'

Fertility News