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Sergei Gorlovetsky: The Invisible Work Breaking Fertility Clinics
Sergei Gorlovetsky/LinkedIn
Apr 3, 2026, 12:57

Sergei Gorlovetsky: The Invisible Work Breaking Fertility Clinics

Sergei Gorlovetsky, Co-Founder at Developing Intelligent Fertility Solutions, shared a post on LinkedIn:

“A fertility coordinator’s job description says: ‘Manage patient communication and scheduling.’

Here’s what they actually do on a Monday:

  • 47 messages before 10am
  • 12 of them are “did my bloodwork come back normal?”
  • 8 are ‘what time is my appointment?’
  • 6 are ‘can you explain my medication schedule again?’
  • 3 are panicked calls about a missed dose at 2am

None of that is clinical work. All of it is urgent to the patient.

I’ve spent 6 years building software for fertility clinics. The 1st thing I’ve learned: the communication layer is where clinics break – not the lab, not the OR, not the EMR.

The coordinators holding it together are burning out. Not because the work is hard. Because it’s repetitive, invisible, and never-ending.

That’s the problem we’re solving at Fertiligent.”

Stay updated on all scientific advances in the field of fertility with Fertility News.

Fertiligent Fertility Fertility Clinics fertility coordinator Fertility News reproductive health Reproductive Medicine Sergei Gorlovetsky
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