Robert Borowczyk/LinkedIn

Sep 24, 2026, 15:56

Robert Borowczyk: Why IVF Clinics Lose Patients on Pricing Page

Robert Borowczyk, Founder and CEO of Irresist, shared on LinkedIn։

“I think ՛Contact us for pricing՛ asks too much, too soon.

If someone opens an IVF clinic’s pricing page, they are usually trying to work out something quite basic:

՛Is treatment financially possible for me?՛

And many pages answer with:

՛Every patient is different. Contact us for a personalised quote.՛

I understand why clinics write this. IVF costs really do vary.

But now the patient has to start a conversation before they even know whether treatment is roughly within reach.

That is the part I struggle with.

I would rather give enough context to make the next decision easier.

A rough starting range can already help, especially if the page also explains what is usually included and why the final cost may change.

Then the conversation has a purpose.

Even the wording feels different to me.

՛Talk to a financial coordinator about your situation՛ tells me what will happen next.

՛Contact us՛ leaves me to figure that out.

I would also put that invitation after the price explanation, once there is something useful to talk about.

The carousel shows how I would think about the whole page.

How much price information would you want before calling an IVF clinic?”

Robert Borowczyk: Why IVF Clinics Lose Patients on Pricing Page

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