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Svitlana Popkova: Insights from Inside IVF Patient Coordination
Svitlana Popkova/LinkedIn
Nov 8, 2026, 14:34

Svitlana Popkova: Insights from Inside IVF Patient Coordination

Svitlana Popkova, Head of Patient Coordination at Medical Navigator, shared on LinkedIn:

“I see IVF patients before clinics do.

I lead patient coordination at Medical Navigator, an independent platform helping patients compare IVF clinics and treatment options.

My team speaks with women and couples from around the world at the moment they are deciding where to seek treatment.

Most of them are not new to this journey.

73% of our UK patients with a recorded treatment timeline have been trying to conceive for more than two years.

Many reach out after an unsuccessful IVF cycle, months of waiting, or being told that a particular clinic cannot help them.

Our role is to make a complex decision easier to navigate.

We look beyond standard packages and price lists, focusing on what each clinic can actually offer in an individual case.

We don’t rank clinics or make the decision for patients.

We give them the information they need to make their own choice, and we stay involved throughout the process.

From this position, I see things clinics rarely get to see:

  • Where patients go quiet.
  • What they fear before a first consultation.
  • Which questions come up again and again.
  • Why one clinic earns their trust and another loses it.

I believe this perspective can bring valuable insights to the fertility industry, especially when it comes to understanding patient experience beyond the clinic walls.

So, Medical Navigator and I are starting a series sharing insights from inside IVF patient coordination:

  • Numbers and trends from our patient inquiries
  • What patients tell us
  • What makes a clinic’s response stand out
  • What patients value most when choosing where to have treatment

If you work at a fertility clinic, in patient support, or are currently navigating your own fertility journey, I’d like to hear from you.

What would you most like to understand about the patient side of IVF?”

Svitlana Popkova

Stay informed with the latest updates in fertility and reproductive medicine on Fertility News.

Fertility Fertility News IVF Medical Navigator OBGYN reproductive health Reproductive Medicine Svitlana Popkova Women’s Health
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