Marija Skujina: Individualized Fertility Care Linked to Faster Pregnancy Success

Marija Skujina, CEO at Plan Your Baby, shared a post on LinkedIn:

“New fertility research just presented at the first-ever HHS National Conference on Women’s Health confirms what we’ve built Plan Your Baby around:

Personalised, clinician-guided fertility care gets patients pregnant faster!!!

The research, presented by Progyny’s Chief Medical Officer and co-authored with the CEO of RMA of New York, found that when patients receive individualised care rather than rigid step-protocols:

Time to successful pregnancy was up to 42% shorter → Nearly half of women who received early education didn’t need treatment at all → Individualised pathways helped optimise both birth outcomes and cost

This matters because it validates the exact model we’ve been operating at Plan Your Baby for years.

Here’s how PYB delivers this in practice:

CQC-regulated specialist fertility clinic – not a wellness app, not a navigation platform. We provide actual clinical care led by fertility consultants and specialist nurses with 13+ years of experience.

450+ locations across the UK for blood tests and ultrasound scans – patients aren’t stuck waiting for a single clinic appointment or travelling hours for a scan. We bring diagnostics to them, wherever they are.

Zero waiting list – while the NHS fertility pathway can take 12–18 months before treatment even begins, PYB patients see a specialist within days. That time difference matters enormously when biology doesn’t wait.

Fully telehealth-native – every consultation is delivered virtually by specialist fertility clinicians, meaning patients get the same level of expert care whether they’re in London, Leeds, or rural Wales. No postcode lottery.

Precision clinical protocols – the right investigations and the right decisions from the first consultation, not after months of trial and error. Our model is built around shortening time to pregnancy, not extending treatment cycles.

Clinician-led education from day one – exactly what Progyny’s research highlights as the factor that meant nearly 50% of patients didn’t need treatment at all. At PYB, every patient journey starts with a thorough clinical assessment because sometimes the fastest route to pregnancy isn’t IVF. It’s knowing exactly what’s going on and acting on it immediately.

The traditional fertility model – wait months, travel to a clinic, follow a generic protocol — is broken. The science is now catching up to what we’ve always known: personalised, expert-led, accessible care works.

If you’re an employer, insurer, or benefits consultant exploring fertility support for your people – this is the standard they deserve.”

Sergei Gorlovetsky, Co-Founder at Developing Intelligent Fertility Solutions, shared Marija Skujina’s post, adding:

“This is an important signal for the future of fertility care.

The more evidence we see, the clearer it becomes: personalized, clinician-guided support helps patients move faster, with less confusion and fewer unnecessary delays.

We believe the next big opportunity is extending that support between visits too – so patients have trusted guidance during the moments when anxiety and uncertainty are highest.

Encouraging to see more research validating individualized fertility pathways.”

Stay updated on all scientific advances in the field of fertility with Fertility News.