Svitlana Popkova: What IVF Should Feel Like
Svitlana Popkova, Head of Patient Coordination at Medical Navigator, shared on LinkedIn:
“Overwhelmed. Confused. Tired. Unsure.
These are the words I hear most often from patients who are already deep into their IVF search. They have contacted clinic after clinic. Many have sat through several consultations.
And they still don’t know what to do next.
No patient should face this decision with these four words. Yet many do.
When my team and I look closer at these conversations, the same reason comes up again and again. Time.
A consultation often lasts around 45 minutes. In this slot the doctor reviews the tests, explains the plan, talks about costs and answers questions. Something always gets left out. She goes home, and the questions start late in the evening, when the clinic is closed.
Doctors do a lot in those 45 minutes. The clock is the problem.
This is where we come in. We work next to the clinic, on the same side.
Before the consultation, we help her gather her test results and turn her worries into clear questions. After the consultation, we help her understand the plan and the quote in plain words. When a question needs a medical answer, we send her back to her clinic with the question written down. We cannot replace doctors, but we can support them.
Our conversations with patients sometimes last more than an hour and cost the patient nothing.
For the patient, this means less anxiety and a decision she understands. She spends her energy on her options, not on searching for more answers.
For the clinic, this means a prepared and informed patient in the consultation room and fewer repeated questions for the clinic team afterwards.
The clinic brings medical expertise.
We bring the time and support to understand the plan.
A patient needs both.”
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Nov 12, 2026, 17:47Mark Amols: 3 Trials, 3 Different Patients – IUI or IVF First?
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Nov 12, 2026, 17:37Diana Kayal: Speaking About Trauma and Fertility at the 3rd International Conference on Gynecology and Women’s Health
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Nov 12, 2026, 17:35Rajeev Agarwal: No Baby Seen at 6 Weeks? Often, It Is Too Early to Tell