Nitiz Murdia: The Future of IVF Is Not about Doing More – It’s about Making Better Decisions
Nitiz Murdia, Director of the Embryology Lab at Indira IVF Group, shared on LinkedIn:
“The future of IVF is not about doing more. It is about making better decisions.
For years, the fertility industry has understandably focused on numbers:
- More cycles.
- More embryos.
- More technology.
- More clinics.
- More data.
But IVF is not a numbers game.
Behind every cycle is a couple who has often waited years, made difficult choices, and placed enormous trust in their fertility team.
The next transformation in IVF, in my view, will come from better decision-making.
- Using technology and AI to support embryologists.
- Using data to personalise treatment.
- Reducing unnecessary interventions.
- Improving consistency in the laboratory.
- And, importantly, giving patients greater clarity about the choices they are making.
Technology should never replace the human judgement and empathy at the heart of fertility care.
It should make both better.
The real measure of progress in IVF won’t simply be how many cycles we perform.
It will be how intelligently we use science, technology and experience to give every patient the right decision at the right time.
That, to me, is where the future of IVF lies.”
Other articles featuring Nitiz Murdia on Fertility News.
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Oct 21, 2026, 17:57Ula Sankowska: What I’ll Bring to ASRM INNOVATE in Baltimore
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Oct 21, 2026, 17:40Robert Borowczyk: The Invisible Waiting Room
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Oct 21, 2026, 17:35Fereshteh Safian: Behind the Scenes of Reproductive Medicine
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Oct 21, 2026, 17:20The Relationship Between Trophectoderm Biopsy and Early Pregnancy Outcomes – RBMO
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Oct 21, 2026, 17:09Jules McDonald: The Future of Fertility Is Happening in Abu Dhabi
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Oct 21, 2026, 16:53Ashley Evans: I Never Imagined I’d Be a Fertility Story with a Group of People Whom I Have Never Met…
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Oct 21, 2026, 16:41Karthik Raj: Asherman’s Syndrome – When the Endometrium Cannot Regenerate Normally
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Oct 21, 2026, 16:36Katy Encalade: A Few Misconceptions I Think Every Woman Considering Egg Donation Deserves to Understand
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Oct 21, 2026, 16:21The FeRGI Working Group 2026-2027 – ESHRE SIG Reproductive Genetics