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Clare Mansfield։ Welcome to Flowering Fertility
Sep 9, 2026, 10:07

Clare Mansfield։ Welcome to Flowering Fertility

Clare Mansfield, CEO and Founder of Flowering Fertility, shared on LinkedIn:

“Welcome to Flowering Fertility.

We are building the behavioural-intelligence layer for fertility care – helping clinics better understand, support and engage patients throughout the fertility journey.

Fertility clinics hold extensive medical data, but the emotional and behavioural side of the patient experience can be much harder to see.

Stress, uncertainty, decision-making, relationships and emotional readiness can all affect how supported and engaged a patient feels.

Flowering Fertility is being built to help bridge that gap.

Our connected approach brings together:

  • Flowering Daily – regular patient check-ins and personalised support
  • The Flowering Clinic Dashboard – aggregated engagement trends and emerging behavioural insights
  • FWRI – our developing Fertility Wellness Readiness Index
  • Evidence-informed programmes and practical fertility resources

This work was born from our founder Clare Mansfield’s own four-year fertility journey, including failed IVF treatment and the eventual path to parenthood through egg donation.

That experience revealed a gap between excellent medical treatment and the emotional, behavioural and practical support patients need around it.

Our vision is a more connected and personalised fertility journey – one in which patients feel better supported and clinics gain meaningful insight into emerging support needs.

We’re excited to share what we are building, the partnerships shaping our work and the stories behind our mission.

Follow Flowering Fertility as we grow – and contact us if you are interested in exploring a clinic pilot, research collaboration, investment conversation, media interview, or speaking opportunity.”

Other articles featuring Clare Mansfield on Fertility News.