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Jodi Neuhauser: We Need a Graveyard of Women’s Health Companies (In a Positive Way)
Jodi Neuhauser/LinkedIn
Oct 29, 2026, 14:59

Jodi Neuhauser: We Need a Graveyard of Women’s Health Companies (In a Positive Way)

Jodi Neuhauser, Founder and CEO of In Women’s Health, shared on LinkedIn:

“We need a graveyard of women’s health companies (in a positive way). Hear me out.

I spent the last two days at American Society for Reproductive Medicine – ASRM’s annual conference. I started my entrepreneurial career building fertility companies in 2018 so I’ve been coming to ASRM for a long time. But I didn’t come the last 2 years.

Walking the halls today, I got a bit sad. I remember in 2021 and 2022 the floor was dripping with VC-backed fertility companies. Kindbody had a huge booth and hosted massive parties. TMRW was picking people up in black cars outside and taking them to meetings. Legacy had people running around as sperm. The energy was palpable.

This year, the energy has changed. Almost all the big booths were the typical players (big clinic networks, pharmaceuticals and a few cryo-storage and genetics companies). They were great – but the well-funded innovation was off in the corners.

Even Heidi which has raised more than $400M+ had a very low-key, ‘normal’ booth.

It wasn’t just me. This theme came up in a dinner, a lunch and a train-station conversation. Everyone noticed the same thing.

At the same time I also met with a bunch of wide-eyed, new founders with awesome ideas. But on multiple occasions, I walked them through how XYZ founder had already tried this idea and failed because of ABC structural reason. Often the reaction was ‘I had no idea’ and then we’d talk through how their idea could be different.

I only know all of this because I was around then. Those founders who were brave enough to give something a run in the early days of fertility innovation are my friends.

So it makes me think….

Who is aggregating our learnings? Our failures? Who is celebrating them across women’s health? Who is teaching the next generation of fertility and women’s health entrepreneurs the hard lessons we learned so that they can go faster and more efficiently? Who is capturing the successes so the next generation can take those shortcuts?

For example, everyone who wants to start something brick and mortar should talk to Carolyn Witte and Gina Bartasi. How are we capturing their learnings?

We need a resource in the women’s health industry that is a repository of learnings. A vulnerable, honest and celebrated place where founders can come and share what they tried, what they learned, what worked, why something didn’t work and what they would do differently next time.

Imagine if we had an AI-native corpus built on all of these learnings?

If I could clone myself and run yet another business or content company in the space I’d do it myself. But alas, I can’t.

Can someone take this on?! We would all benefit. Otherwise we’ll have a generation of founders learning the same hard lessons we all over over the last few years.”

Jodi Neuhauser: We Need a Graveyard of Women’s Health Companies (In a Positive Way)

Stay informed with the latest updates in fertility and reproductive medicine on Fertility News.

American Society for Reproductive Medicine ASRM ASRM 2026 Carolyn Witte Fertility Fertility News Gina Bartasi Jodi Neuhauser OB-GYN reproductive health Reproductive Medicine Women’s Health
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