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Jo Juliana Turnbull: Sometimes Not Being a Parent Is Not by Choice
Oct 19, 2025, 09:22

Jo Juliana Turnbull: Sometimes Not Being a Parent Is Not by Choice

Jo Juliana Turnbull, Growth Marketing Senior Manager at Holafly, shared a post on LinkedIn:

“This past week (October 9 – 15th) was baby loss awareness week in the UK.

Baby loss is very common but it still is a taboo subject. Instead of people talking about it, some are shamed or people ask insensitive questions such as ‘When are you having children?’ or ‘Why don’t you have children?’ or ‘When are you having your second?’.

You do not know about someone’s journey to become a parent, which sometimes can be a long road and may never happen for them. Sometimes NOT being a parent is not by choice.

Source of stats from World Health Organization

Miscarriage:

  • Miscarriages happen in 10-15% in women who knew they were pregnant.

What is pregnancy loss?

  • A baby who dies before 28 weeks of pregnancy is a miscarriage, and babies who die at or after 28 weeks are stillbirths.

Stillborn:

  • Nearly 2 million babies are stillborn every year, and many of these deaths are preventable.
  • Miscarriages and stillbirths are not systematically recorded.
  • More than 40% of stillbirths happen during labour, many of which are preventable.
  • Around 84% of stillbirths take place in low- and lower middle-income countries.

I am posting this after the week has finished as we should not be aware of this for one week, but for the whole year.

How you can support somone going through babyloss?

  • Do not ignore the topic. Ask that person how they are feeling.
  • If you are a company, speak to that person, see if they want to have a day or two off to recover. Sometimes they may need an operation after the miscarriage.
  • Do not blame the person. In some countries babyloss is shamed and they believe that person is cursed and caused this babyloss when that is not true.
  • Ask that person ‘let me know if I can do anything for you’.
  • Be there for them and when they want to share their feelings.

From someone who has had multiple babylosses, I feel it is important so share this babyloss awareness to try and reduce the stigma and make it less taboo.

Source.”

Jo Juliana Turnbull