Madhur Hamine: IVF Communication Should Focus on Outcome Transparency, Not Promotional Metrics
Madhur Hamine, Managing Director at Oospheere IVF Services Pvt Ltd, shared a post on LinkedIn:
”“78% IVF Success Rate”
A scientifically incomplete statement… unless properly defined.
In ART practice, outcome reporting without denominator clarity can be misleading.
Is the reported rate based on:
- Biochemical pregnancy?
- Clinical pregnancy?
- Ongoing pregnancy?
- Live birth rate?
- Per cycle started?
- Per OPU?
- Per embryo transfer?
- Fresh or frozen cycles?
- Donor or self gamete cycles?
- Age-stratified data?
A centre treating predominantly good prognosis patients will naturally report different outcomes compared to centres handling:
- Low ovarian reserve
- Recurrent implantation failure
- Revere male factor infertility
- Advanced maternal age
- Endometriosis
- Multiple failed IVF cycles
Globally, mature ART ecosystems are gradually shifting toward:
- Standardized reporting
- Patient-category stratification
- Cumulative live birth analysis
- Transparency in inclusion criteria
- Counselling-based communication rather than purely promotional metrics
From a medicolegal and ethical standpoint, aggressive success-rate-centric advertising may also create expectation mismatch in infertile couples.
In IVF practice, clinical governance, laboratory quality systems, patient selection, counselling standards, complication rates, compliance protocols and continuity of care are equally important quality indicators.
Perhaps the next evolution in IVF communication should be:
‘Outcome Transparenc’ rather than isolated ‘Success Percentage’.
Your thoughts on standardising IVF outcome reporting in India?”
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